Les Athletes du Vin is a négociant project focused on producing great value typical wines from the Loire Valley. The idea was conceived by a group of French winemakers called Vini Be Good who work together to distribute their wines in France. The wines are vinified by various members of the Vini Be Good network using their own grapes or grapes purchased from friends and neighbours in the Loire. The labels for Les Athletes du Vin are drawings by French artist, illustrator, and cartoonist Michel Tolmer who has been the unofficial lead artist of the French natural wine movement since the 1990s.